Hollywood calls to action: donate blood and become a real hero
NHS of UK launches collaboration with Ryan Reynolds and Hugh Jackman that invites everyone to become real-life heroes
The world of cinema and that of reality are merging in an extraordinary appeal to solidarity. Ryan Reynolds and Hugh Jackman, the two iconic superheroes of “Deadpool & Wolverine”, have joined forces with the NHS, the UK’s National Health Service, to launch a campaign that invites everyone to become heroes in real life.
Collaboration on a big screen
In a video that is already dominating social media, the two actors, with their unmistakable irony, stress how real blood is much more valuable than the fake blood that flows through their films. ” While in the movies there are explosions and blood-on-blood, in real life blood is a gift that can save lives”, explains Reynolds. Jackman adds, “Donating blood only takes a little of your time, but it can make a huge difference to someone”. The initiative, which was launched on the occasion of the release of the new Marvel film, aims to raise awareness among young people in particular, by inviting them to become the donors of the future. ” It takes little to become a hero,” says Chambers, director of the NHS Blood and Transplant Donor Experience. “Donating blood is quick and easy, but it saves lives every day”.
Why is donating blood so important?
Every minute, the NHS needs three blood donations to meet the many demands of the health system: from transfusions for cancer patients, to treatments for thalassemia sufferers, The European Commission has published a report on the situation in Europe. In particular, there is a constant demand for blood of group 0 negative, considered the “universal blood type” because it is compatible with all.
How to become a donor?
Donating blood is easy and safe. Just register on the NHS website and make an appointment for your first donation. Qualified staff will be available to answer any questions and guide the donor through the entire process.
A message that goes beyond cinema
The Reynolds and Jackman campaign is much more than just a film promotion. It is an appeal to solidarity, an invitation to reflect on the value of life and the importance of helping others. In an increasingly hectic and individualistic world, this initiative reminds us that each of us can make a difference, even with a small gesture.